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What is the best way to engage with a footballer to promote your brand?

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11.04.2019 Ambassador marketing is the hot topic within every marketing department across the globe right now. With the ever changing social media algorithms and fast paced digital space many brands are looking at extending their brand awareness reach through social media ambassadors. Footballers are now media platforms for brands to utilise when embarking on their

Work Experience Placement Programme

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11.04.2019 Many graduates looking to break into sport find it difficult to find an opening, which will allow them to begin their career in sport. This is why we believe in providing an opportunity for young graduates who are passionate about marketing, branding & sport with an opening. Our programme works on: 2 weeks intern

Why brands should partner with footballers at the World Cup

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11.04.2019 Every 4-years the world comes together to watch the FIFA World Cup. The 2014 World Cup had a total of 3.2 Billion viewers with 1 Billion individuals watching the final alone. 35.6 Million Tweeted about Brazil vs Germany (Semi Final where Germany won 7-1) the most discussed single sports game ever on twitter. Before

Image Rights – A Player’s perspective.

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11.04.2019 Image Rights – A Player’s perspective. By Ehsen Shah   Image Rights companies (IRC). One of the most talked about topics in football. “How do they work? Why should I have one? What is the future of Image Rights Companies?” Let us break it down for you. Over the past 2-years we’ve developed a

Why Footballers should use Facebook. The brands view.

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11.04.2019 Ask any footballer would they proactively use Facebook, they are likely to reply with a negative view on the world’s largest social platform. This isn’t due to the complex algorithms or the Facebook advertisements. The perception of Facebook amongst many young adults today is that it is seen to be ‘uncool’ or out-dated. This