Lyle & Scott Appoint B-Engaged



Lyle & Scott appoint London based Sports Marketing Agency B-Engaged to collaborate with content production and creative input for the historic British brand.

B-Engaged and Lyle & Scott will work together on marketing assets for a number of their key retail partners as well as develop an ambassador strategy for their Autumn Winter 18 & Spring Summer 19 collections.

Over the course of the next two months, the two organisations will work together to develop compelling, engaging and relevant content that the Lyle & Scott consumer will relate to.

B-Engaged manage the marketing & commercial partnerships for a number of global athletes, with experience in producing content for brands in-line with the new and ever evolving culture trends being seen across the UK. Due to Lyle and Scott’s diverse consumer base and points of distribution, the two organisations truly complement one another.

Head of Sales, Matt Freeland said: “The partnership with B-Engaged so far has been an exciting one. We believe B-Engaged’s approach to marketing and content creation is highly unique and enables our brand to reach our wide demographic in a really compelling way. The partnership will ensure we continue to keep pace with the ever-changing way in which consumers engage with brands and we believe with their expertise, we can not only delight our current customers, but we can attract new ones as well”

B-Engaged MD Ehsen Shah said: “Lyle & Scott are one of the most historic British brands in the market currently. With the resurgence of heritage brands in the global market at the moment, in which Lyle and Scott are well placed, we are extremely excited to be part of these marketing campaigns with the brand”