Rhian Brewster | Lyle & Scott Ambassador Strategy

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As part of the ongoing relationship between B-Engaged and Lyle & Scott, the two organisations worked together on developing an ambassador strategy for the 2018 World Cup and 12-month following.

To capitalise on the U17 World Cup success Lyle & Scott partnered with Rhian Brewster to market their brand within the UK youth markets. B-Engaged were tasked to develop a story and assets for the World Cup campaign. Whilst not only developing the assets, B-Engaged worked on amplifying the campaign through various media and influencer channels.

Assets included:

  • 100 images
  • 2 short form films
  • 8 social outfit videos


100%

Partnership

100%

Creative  Consultancy

100%

Production



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