As part of the ongoing relationship between B-Engaged and Lyle & Scott, the two organisations worked together on developing an ambassador strategy for the 2018 World Cup and 12-month following.
To capitalise on the U17 World Cup success Lyle & Scott partnered with Rhian Brewster to market their brand within the UK youth markets. B-Engaged were tasked to develop a story and assets for the World Cup campaign. Whilst not only developing the assets, B-Engaged worked on amplifying the campaign through various media and influencer channels.
- 100 images
- 2 short form films
- 8 social outfit videos