Semper Fortis Esports Appoint B-Engaged

LONDON, MARCH 2022: Global esports organisation Semper Fortis, has appointed marketing
and commercial agency B-Engaged as it’s lead agency.
B-Engaged, who were shortlisted for Young Agency of the Year at the Sport Industry Awards
2021, will be responsible for accelerating the brand’s growth in key regions and improving
commercial opportunities.

Semper boast Manchester United captain Harry Maguire and Everton striker Dominic Calvert-
Lewin as their lead ambassadors. They follow the likes of EA Sports, Call of Duty and Rezzil in the

agencies’ ever-growing esports portfolio.
Semper Fortis Esports PLC is a multi-operational Esports organisation converging high growth
team infrastructures and gaming technology solutions. Best known for its esports and gaming
brand SMPR, Semper Fortis leverages its position in competitive electronic sports to produce
disruptive game-based solutions and interactive experiences fusing physical and digital.
Their esports team currently competes in Rocket League and FIFA professionally with content
creators engaging in Fortnite, Hearthstone and Axie Infinity.
Jassem Osseiran, COO of SMPR, said:
“We are delighted to be partnering with digital and commercial specialist at B-Engaged who will
look to support our journey towards sustainable long term executions and brand sustenance
across esports and gaming.”
Jordan Foster, Brand & Communications Manager at B-Engaged, said:
“Semper Fortis have huge plans for the world of esports and we are so excited to be partnering
with them.
“We’re looking forward to bring our creativity, passion and knowledge to the SMPR brand and
their activations in the coming months.”
Juliet Aldersley, Partnerships Manager, at B-Engaged, said:
“We’re thrilled to be working with Jassem and the rest of the team at Semper to build their
commercial offering.

“Our portfolio within the esports space is continuing to grow at an exciting pace and we’re look-
ing forward to helping Semper achieve their business goals.”

B-Engaged Ltd. b-engaged.co.uk
60 Gray’s Inn Road, London, WC1X 8AQ BEngaged @BEngagedUK /BEngaged
+44 (0)208 065 0224 info@b-engaged.co.uk

VAT Registration No.: GB25358094

Company No.: 08732089

Engaging athletes and brands with sporting audiences

Media Information

B-Engaged, are the appointed PR agency for Semper Fortis
+44 (0) 20 065 0224
About B-Engaged

B-Engaged is a sports marketing agency headquartered in London, with offices in Barcelona and Frankfurt. Special-
ising in engaging brands with athletes and sporting audiences across the world, B-Engaged’s roster consists of 21

athletes and 15 brands on a retained basis. With a full in-house team B-Engaged offers clients a full end to end
solution when marketing to the sports audiences.
For more information, please visit www.b-engaged.co.uk


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