B-Engaged has today announced the launch of its new creative studio and production agency, HIFEN.
HIFEN Studios will produce and work across an array of different projects, from live-event content, advertising content, to long-form entertainment documentaries. The studio will also be committing to providing young creative talent across Europe the opportunity to gain industry experience and propel their careers.
It will enhance the existing production portfolio of B-Engaged, which will now continue it’s sports marketing agency services – PR, Sports Marketing, Athlete Marketing and partnerships.
As part of the launch, HIFEN’s first foray into the creative space will be the release of documentary, ‘The Unseen Journey’, a 9-part YouTube & Facebook series which delves into Hector Bellerin’s 18-month recovery journey from ACL surgery.
Hector Bellerin, co-founder of HIFEN Studios, said:
“I am so excited to be part of this, when we were creating the documentary and some of my other recent projects, my mindset started to develop more around the creative process and how we could do more.
“One of the things we are passionate about is helping the next-generation of creatives, whether that’s through opportunities or having them come in and learn from the best in the business, we want to make sure we’re supporting the future.
Ehsen Shah, co-founder of HIFEN Studios, said:
“We have been thinking about opening a studio for a long-time. After producing the documentary we realised that there was a new opportunity for us with the way the media landscape is changing. B-Engaged has and will always remain specialists in the sports industry. However, launching HIFEN now allows the creative team to transform into a studio and take on projects far beyond just sports. We’ll be working with a wide range of industries such as, entertainment, tech, food & fashion.
“Content production has been at the heart of what we have been doing at B-Engaged for a number of years, now with HIFEN we are able to show our capabilities on a much wider scale.
“Having Hector as a co-founder pays testament to what we are trying to do, he’s incredibly creative. I’m extremely excited about the future and some of the projects we have coming up.”