Call of Duty

Game Launch

CAMPAIGN DEVELOPMENT
BUILD HYPE FOR THE NEW GAME
SECURE TALENT RIGHTS

B-Engaged developed a North v South concept based on new game play features where gamers can create their own teams for online story modes. Players secured were:

North: 
James Maddison Rhian Brewster Harry Wilson 

South: 
Rob Holding Emile Smith-Rowe Ethan Ampadu 

To further promote the campaign and anchor the footage, B-Engaged secured two influencer’s: Josh Denzel and Kyle Walker for the sport Bible filming.

RESULTS

1.3 Million online viewers through social media posts.

Rob Holding & Call of Duty

CREATIVE CONCEPT
CAMPAIGN DEVELOPMENT
SECURE TALENT RIGHTS

Rob Holding attended the Call of Duty WWII Beta launch in central London. With Rob being a keen gamer, playing Call of Duty with friends on a weekly basis and even watching live streams of other games and E3 conventions, the collaboration made for an organic fit.

RESULTS

B-Engaged executed a number of content pieces, as seen below.

Infinite Warfare Launch

CREATIVE CONCEPT
CAMPAIGN DEVELOPMENT
SECURE TALENT RIGHTS

To mark the launch of Call of Duty’s new ‘Infinite Warfare’ Hector Bellerin faced off in a viral online campaign against Dele Alli. The campaign consisted of key media interviews and a viral PR campaign with famous online platform, UNILAD.

RESULTS

The campaign was shared via the athletes social media profiles and instantly reached over 3 million online followers, achieving an impressive 1.1 Million views on Facebook.

This is what happens when you mix Premier League footballers with drones and Call of Duty..

Posted by UNILAD on Sunday, 30 October 2016