B-Engaged developed a North v South concept based on new game play features where gamers can create their own teams for online story modes. Players secured were:
James Maddison Rhian Brewster Harry Wilson
Rob Holding Emile Smith-Rowe Ethan Ampadu
To further promote the campaign and anchor the footage, B-Engaged secured two influencer’s: Josh Denzel and Kyle Walker for the sport Bible filming.
1.3 Million online viewers through social media posts.
Rob Holding attended the Call of Duty WWII Beta launch in central London. With Rob being a keen gamer, playing Call of Duty with friends on a weekly basis and even watching live streams of other games and E3 conventions, the collaboration made for an organic fit.
B-Engaged executed a number of content pieces, as seen below.
To mark the launch of Call of Duty’s new ‘Infinite Warfare’ Hector Bellerin faced off in a viral online campaign against Dele Alli. The campaign consisted of key media interviews and a viral PR campaign with famous online platform, UNILAD.
The campaign was shared via the athletes social media profiles and instantly reached over 3 million online followers, achieving an impressive 1.1 Million views on Facebook.