EA Sports, Clifford French and B-Engaged embarked on a ambitious project to deliver 52 social media videos live during the FIFA20 World Premiere launch in London.
B-Engaged developed a storyboard pre-production with test videos and graphics for the evening.With over 80 people as part of the production team, B-Engaged provided all production staff with strict briefs in order to turn around content live on the night by 6am.
All content delivered by 6am
All 52 videos posted on social media next day
Event Content Capturing and Storytelling in partnership with Clifford French
B-Engaged in partnership with Clifford French worked on placing 8 key target players for EA Sports at their UK launch. B-Engaged developed a number of stills and video content to be posted on each of the players social channels, alongside key messaging for the launch.
A total reach of over 4.3 millon was achieved via social media for the #FIFA18Launch
As part of our new strategy we are engaging female footballers with brands, as seen here with FIFA and Danielle Carter.