Hector Bellerin

Passionate about delving deeper into athletes’ passions and interests away from their sport, we worked with Hector on developing the first series of his podcast where he interviewed participants from a wide range of sporting backgrounds.

As his belief in a greener future grew, we brokered a deal for Hector to become the second-largest majority shareholder in League One’s Forest Green Rover – a club that has garnered global attention due to its progressive approach to the environment.

As Hector’s off-field persona developed, we positioned him in prestigious style outlet vogue, where the copy was partnered with an exclusive shoot.

Hector became the first active footballer to talk at Oxford Union in 2019 discussing a plethora of social issues away from the pitch.

Over the past 7-years B-Engaged have worked with Hector Bellerin in building a brand which focuses strongly on becoming an advocator for social causes and environmental campaigns. Through strong values of the human behind the athlete, B-Engaged have channeled Hector’s off-field energy into environmental campaigns where Hector has outwardly spoke on global climate issues, Womens rights and political matters.

Ahead of the restart of the football season post Covid-19 a campaign launched with One Tree Planted to encourage football fans across the globe to:
1. Join Hector in planting trees
2. Raise awareness for One Tree Planted in Europe

Fashion being one key pillar of the Bellerin brand has been firmly established in UK audiences since his first-team debut. To extend the strong fashion positioning for Hector, B-Engaged targeted a cover feature within the Spanish fashion media outlets. By securing the #1 fashion magazine in Spain, B-Engaged secured a cover feature with GQ Spain.

“ The Unseen Journey by Hector Bellerin” Created and Produced by B-Engaged.

A 9-episode series created over 18-months to showcase the physical and mental journey for an athlete from point of injury, through the joys of their comeback.