KASPERSKY LAB

Product launch

TALENT MANAGEMENT
CREATIVE CONSULTANCY

Kaspersky Lab tasked B-Engaged to provide consultancy services around their “Chess Championship 2018” campaign.
B-Engaged provided the recommendation of partnering with Trent Alexander-Arnold.
Trent is known within the football space for being a strong chess player, avidly playing with James Milner at the training ground and on their match travels.

RESULTS

10 media interviews
2 campaign days
6 social media posts
100,000,000 total campaign reach