Lyle & Scott

New collection promotion

CREATIVE BRAND STRATEGY
AMBASSADOR STRATEGY

To promote the AW18 collection using ambassador Rhian Brewster. B-Engaged developed a creative storyboard to showcase the vibrant personality of Rhian to engage with his fan base, and wider communities through imagery and video content.
To further amplify the content, B-Engaged organised influencers and media partners to develop content with Rhian to promote the partnership and AW18 collection.

RESULTS


10 3D Assets
Over 100+ 2D Assets
+25% in sales compared to previous collection