B&O and HYPEBEAST

Product Launch and Social Campaign

PRODUCT LAUNCH
SOCIAL MEDIA CAMPAIGN

Launching the new B&O headphone range in conjunction with an influential football player with social media clout.
Hypebeast were the targeted media partner to promote the activation launching the brand & player into the fashion and lifestyle sectors.

RESULTS

1,000,000 + Hypebeast views
4,000,000 Social media reach
5,500,000 impressions