PUMA DerbyFever


Spanish duo Bellerin and Fabregas have teamed up with their sponsors Puma to create the unique footwear for the eagerly anticipated showdown.

The players were ask to design the boots using symbolism and icons which have meaning for both themselves and the clubs they represent.

Each boot features the colors of the player’s club and other graphic elements that represent not just the specific derby, but also personal insights gained from each player’s personal big game experiences.

To launch the boot both Bellerin and Fabregas took part in a PR stunt at a boxing gym in central London. The ring hosted the two players in a game of two-touch followed by an hour session of media.


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