TOPPS

SPORTS MARKETING & PR

BRAND CONSISTENCY
ENGAGEMENT
SENTIMENTAL FAN CAMPAIGN
AUDIENCE DISRUPTION CAMPAIGN

To continue the momentum from the 2019/20 launch to push the Match Attax brand through targeted influencers.
Create assets that would drive organic engagement in order to keep Match Attax in the audience’s mind following the release of competitors.

RESULTS

5m + Media Reach
1m + Social Media Reach
Ambush Marketing 500k Reach
Highest Media Coverage in Match Attax History
250% increase in social media followers
Increased social media engagement to avg 3.4%