Head & Shoulders Tough Mudder

Campaign development

Hector Bellerin working alongside B-Engaged developed a strategy to target haircare brands through causing a stir on social media and the football world.

Through the hair growth campaign we secured a deal for Hector Bellerin with Head & Shoulders.
Tough Mudder campaign with YouTuber Chris MD saw Hector put Chris through a selection of speed related drills. This achieved over 4 million views, Head & Shoulders most successful digital campaign.