Prematch, the pioneering platform focused on grassroots football and backed by high-profile investors including Serge Gnabry and the family of football icon Jürgen Klopp has announced the appointment of global sports marketing agency B-Engaged as its UK sponsorship partner. B-Engaged will spearhead all commercial partnerships, helping to drive the platform’s growth and connect brands with the grassroots football community.
B-Engaged, renowned for their work with top athletes and brands in sports will be responsible for developing and executing the go-to-market strategy that enables brands to integrate seamlessly into Prematch’s platform, enhancing the footballing experience at a local level.
This partnership marks a significant step for Prematch’s expansion into the UK market, following their successful collaborations with major brands including adidas, and Gatorade, in the German market.
Building on its successful grassroots programmes for brands like Lyle & Scott, StockX, and the McDonald’s Fun Football initiative, B-Engaged’s collaboration with Prematch will center on amplifying brand presence at the grassroots level. The partnership will develop tailored strategies aimed at driving participation, increasing engagement, and rewarding players, ensuring a deeper connection between brands and grassroots football talent.
Ehsen Shah, CEO of B-Engaged, said:
“At B-Engaged, we’re committed to exploring new and innovative ways for brands to reach sporting audiences and we’re excited to be partnering with Prematch to develop their sponsorship model here in the UK. Grassroots football has long been at the heart of everything we do and we look forward to creating meaningful opportunities for brands to engage with communities through this innovative platform.”
Lukas, CEO and Co-Founder of Prematch, added:
“We are thrilled to partner with B-Engaged to expand our vision for grassroots football into the UK market. At Prematch, we create authentic connections between brands and the vibrant community of grassroots players. With the expertise of B-Engaged in sports marketing, we look forward to bringing brands closer to millions of football players.”.
Prematch continues to revolutionise grassroots football across Europe, and this new partnership with B-Engaged signals their ongoing commitment to strengthening ties between brands and local football communities.