Working closely with athletes, their families and agents, our team develop the marketing profiles for a number of global and next-gen athletes with the ambition of protecting and maximising their personal brands.
Engaging athletes and brands globally is the core ethos for the company. With a vast understanding of the athlete and brand world, we have been able to successfully put together a number of partnerships between the two.
Our brand services range from campaign building through to full outsourced marketing services. Working with global brand and start-ups, we have a vast amount of experiencing in building marketing strategies.
Our in-house creative agency have a track record of creating strong storytelling content pieces for athletes and brands. Inspired by the strong creative culture across Europe, we have developed thousands of assets for brands and athletes for all forms of marketing channels.
BRAND STRATEGY & CONSULTANCY
Engaging with sporting audiences is our speciality at B-Engaged, and what we solely focus on. This can be football, boxing, basketball, Esports, or any other sports for that matter. Our team specialise in working with brands to implement sports marketing strategies and campaigns which feed into wider marketing and business objectives.
Behind every strong campaign is a great strategic approach. From concept to delivery our strategic approach to sports marketing begins by looking at the wider brand strategy and how best to communicate your brand. We organise thought provoking strategy sessions in order to achieve the most effective route to delivering on KPI’s.
Our continuous work with athletes means we are able to test and analyse how different types of content and communications are received by the sporting audiences. Our team manage over 120m social media fans across our athletes on a daily basis. This provides us with an extensive sample pool for us to build our consultations from.
Without insight and data it is near impossible to build an effective strategy. We use our vast experience across campaigns, data capture, focus groups and industry chatter to formulate the most effective sports marketing strategies and campaigns. Our insights provider allows us to focus on where campaigns are providing the most valuable return on investment , whilst also highlighting areas for improvement.
From club partnerships through to player ambassador roles, we’ve helped brands manage their partnership rights and activations. We have worked with some of the worlds largest football clubs on global campaigns as well as local campaigns with athletes. Our team work to the highest professional standards when representing brands, and understand the importance of this.
We begin each introductory meeting for our clients by delving into their wider business objectives. We analyse KPI’s and ROI in order to maximise these through ambassadors and partnerships.
Our partnerships team develop the most authentic and valuable partnerships within the sporting industry. We are experienced in working with brands to identify the right fit for clubs, players, competitions or influencers which complement their brand strategy and partnership goals.
As with every department at B-Engaged, our partnerships team value our data and insights resources. Through data analysis and client feedback the team are able to provide a strategic analysis of campaigns and partnerships.
MEDIA BUYING & PUBLIC RELATIONS
Working alongside our athlete and sports marketing team, our in-house PR help communicate your brand to the public, providing the finishing touch to campaigns. The distribution of content derived from extensive strategy development allows our clients to have the full 360 sports marketing experience. The PR team have worked on a number of national and international campaigns for a wide range of sports events, brands and athletes; helping our clients to achieve their goals through compelling narratives and expert consultancy.
Macro and micro influencers are beneficial to any sports marketing campaigns. Opinion makers are able to create powerful conversations through all forms of modern media to inspire engagement and drive audience awareness. Working across various brands allows us to scope the wider markets for the best and most effective influencers for campaign amplification.
PAID SOCIAL MEDIA
The successful implementation of marketing campaigns is key to our process. We focus on how to best manage campaign budgets, we do this through targeted paid campaigns aligned with the production team and assets to support paid media campaigns. We are experienced in diversifying media spend budgets to reach key target audiences.
DIGITAL & OUT OF HOME (OOH)
Our services do not stop at social media campaigns, we help our clients develop digital media and out of home campaigns. Working in-line with the paid social media and PR strategies, our digital media campaigns cover website banners, search engine optimisation and paid search. Whilst our out of home services include, cinema, billboard, and public transport advertisements.
Developing athletes profiles and brands is what we do best. We look at the person behind the athlete to help champion their passions and interests to an audience. Working to set goals, we build strategies focused on long-term goals rather than short-term futile wins.
We help athletes manage and build their social media profiles. Whether it’s everyday operational services, or content management services. Social media is an athletes biggest asset when communicating to an audience, and telling their story is key for fan engagement and sentiment. Syncing wider brand visions with a social media strategy is where we can provide the upmost added value to an athletes career.
Our core mission when working with an athlete is to educate and protect them around the rewards and pitfalls of using social media. We provide assurance and comfort by ensuring their social media is regulated.
With our partnerships team, our athlete marketing team are able to holistically develop a commercial strategy for the athlete to fit in with the wider brand vision. Without a true brand strategy an athlete can lack identity which results in a weak commercial profile. At B-Engaged we use our brand industry experience to guide and educate athletes on how to become attractive commercial propositions globally.
Our creative and strategic team are all in-house, this enables us to develop the best campaign and production concepts in-line with communication objectives. Our team have worked across various global brands, products, and services enabling them to broaden their creative minds and imagination. Our work has graced shop windows, billboards and viral social media campaigns.
VIDEO ASSET PRODUCTION
From television adverts to iPhone TikTok shot content, our video production team have worked across a multitude of 3D & 4D asset creations for campaigns. Each team member brings a unique set of skills, from production promotion adverts, motion graphics, emotive storytelling content, social first assets creation, sound engineering and much more. Our in-house team thrives on developing ground breaking content to inspire sporting audiences from all demographics and locations.
Alongside video production; photography and 2D asset creation is vital to any campaign. Storytelling through emotive imagery is just as capturing as an emotional video piece. We work tirelessly on ensuring our supporting assets to campaigns, media packs, visual media buys are led by powerful 2D content.
Building brands requires strong visual representation and this begins with graphic design. We build brand logos, guidelines and campaign graphic assets for products and services. Our team have helped illustrate company culture, values, passions and identity through graphics and illustrations.