fbpx What We Do - B-Engaged

Our mission

To unite brands with sporting audiences, sparking engaging conversations that resonate and redefine culture


Working closely with athletes, their families and agents, our team develop the marketing profiles for a number of global and next-gen athletes with the ambition of protecting and maximising their personal brands.


Our brand services range from campaign building to full outsourced marketing services. From global brands through to startups, we leverage our extensive experience in building effective marketing strategies.


Engaging athletes and brands globally is at the core of our company ethos. With a deep understanding of both the athlete and brand worlds, we have successfully established numerous partnerships between them.


Our in-house agency, HIFEN Studios excels in storytelling for athletes and brands, inspired by Europe’s creative culture, creating thousands of assets for various marketing channels.

Strategy & Property ID

Within our extensive network and vast knowledge of the commercial landscape across sports and gaming, we guide brands to identify where they need to show up. From Tier 1 to grassroots, our commitment lies in securing the right assets to deliver your objectives, efficiently and cost-effectively.

Creative & Planning

Our years of experience building athlete brands, brand campaigns and communicating to sports consumers, enables us to provide support on the big ideas, tactics, and media planning, with in-house subject matter experts across digital & social.

Content & Asset Development

In collaboration with our sister agency, HIFEN, we seamlessly navigate the entire brand delivery process. Strategically positioned, we provide treatments, ideation, and production delivery to breathe life into your campaigns and become an extension of your business.

Rights Management Activation & PR

We manage rights delivery to ensure return on investment (ROI). Our expertise extends to activation services such as PR, out-of-home (OOH), and event planning, forging a seamless connection with your fans.

Measurement & Evaluation

Our commitment to transparency is reflected in our in-depth reporting and analysis of brand campaigns. We convert data into actionable insights, tracking KPIs to achieve brand objectives and informing future brand strategies.

Familiar Faces

We have have a team of full time creative, delivery & production resource which ensures familiar faces on shoots, smooth continuity on production, essential when working with talent, and rapport building across all our brand relationships.

Brands we work with

Nike swoosh
Catapult sports
Amazon Prime
Kaspersky lab
Louis Vuitton