B-Engaged Announce Two New Senior Hires

B-Engaged are delighted to welcome two new senior hires in Juliet Aldersley and Remmie Williams.

The appointments underline the agency’s continued commitment to diversifying their workforce, which contributes to much of the extraordinary creative work being delivered by the agency.

Commercial specialist Juliet joins from Creative Artists Agency’s Global Sports division, where she worked closely alongside major rights holder clients including Manchester City, Red Bull Racing, LA Clippers and Boston Red Sox on their partnership strategies.

Prior to CAA, Juliet worked for Liverpool FC, where she was part of the team to secure current training kit partner AXA, and Manchester United’s commercial offices in London.

In her new role with B-Engaged she will head up the Partnership department leading on the commercial strategies for both athletes and potential new business, alike.

Juliet said: “I’m thrilled to be joining such a forward-thinking agency, I think B-Engaged’s values are so well aligned to my own that it felt like an easy-decision. I can’t wait to bring my experience to the company and build on some of the fantastic work already done.

Remmie joins as Account Manager having left the The Football Association where she operated closely with the ‘Lionesses’ on their commercial management with talent.

During an earlier spell with Manchester City, Remmie was credited for delivering a record-breaking season-ticket campaign for the women’s side and was also involved in increasing the average attendances for both the Premier League and UEFA Champions League.

She was mostly recently named on The Football Black List for her recent commercial success and the ‘Ugo Ehiogu’s Ones to Watch”.

Remmie said: “With the company going through such an exciting growth, across all areas of the company, I feel like myself and Juliet have come in at the best time. I can’t wait to work with the rest of the team and help drive us to a new level.”

Ehsen Shah CEO said: “During the recruitment process I was extremely impressed by both Remmie and Juliet. They showed great professionalism and enthusiasm towards the sports industry and B-Engaged. Their pathway until today showcases their skillet and knowledge and we’re very excited to be bringing this wide range of different experiences to grow and elevate our team to the next phase of our journey”


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