LYLE & SCOTT APPOINT B-ENGAGED & HIFEN STUDIOS
HIFEN Studios have been commissioned by Lyle & Scott to create a new four-part docu-series that helps shows the power of football, whilst challenging a number of socio-economic issues.
Situated across multiple European cities, the campaign will be the fashion brands first major entrance into the football sphere, with more plans set for later this year.
Alongside the content series, B-Engaged will work across a number of influencer campaigns designed to bring Lyle & Scott to the forefront of the football lifestyle markets.
Ben Gunn, Brand Director at Lyle & Scott, said: “We’re looking forward to working with B-Engaged on a number of projects as we look to activate more in football at all levels over the next year.
“The working relationship has gone from strength to strength over the last few months and we’re excited to see the different campaigns come to life.”
Charles Hoare, Creative Director and Co-Founder at HIFEN Studios said: “We are were excited from the first meeting with Lyle & Scott to bring their vision to life.
The drive from Lyle & Scott to make meaningful content matched our ambitions at HIFEN Studios and is something we will always strive for in this project.”
Jordan Foster, Brand & Communications Director at B-Engaged said: “After months of hard work, we’re delighted to be able to finally announce our work with Lyle & Scott, a brand with rich & prestigious heritage.
“It’s been great to learn more about the direction that Ben is looking to take into football and once again reaffirms B-Engaged’s unique position in the football and fashion space.”