Lyle & Scott Unites with HIFEN Studios and B-Engaged for Groundbreaking ‘Kits for Clubs’ Campaign, Pioneering Support for Grassroots Football

[LONDON, JULY 2023] – Lyle & Scott, the iconic heritage fashion brand, has forged a groundbreaking partnership with HIFEN Studios and B-Engaged to launch the ‘Kits for Clubs’ campaign. This innovative initiative marks the first time a brand has committed to providing brand new kits for grassroots football clubs, supporting both men’s and women’s teams across the country. Leveraging B-Engaged’s unique positioning and extensive experience in working with athletes, the campaign aims to empower grassroots clubs with the essential gear they need to thrive.

The ‘Kits for Clubs’ campaign reflects Lyle & Scott’s commitment to fostering a positive impact on local communities and nurturing the growth of football at its grassroots level. HIFEN Studios, renowned for its creative expertise, will collaborate with B-Engaged to execute a powerful campaign that resonates with players, fans, and the football community at large.

Ben Gunn, Brand Director at Lyle & Scott, expressed his enthusiasm for the initiative: “At Lyle & Scott, we believe in the power of football to bring people together and drive positive change. The ‘Kits for Clubs’ campaign is a testament to our dedication to supporting the growth of grassroots football. By partnering with HIFEN Studios and B-Engaged, we are able to make an even greater impact, providing essential resources to local clubs and empowering the next generation of talent. We are incredibly proud to lead the way in this pioneering commitment to grassroots football.”

Ehsen Shah, CEO of B-Engaged, spoke about the strategic fit for the campaign: “Our unique positioning in working with athletes and sports brands made us the perfect partners for the ‘Kits for Clubs’ campaign. We are thrilled to join forces with Lyle & Scott and HIFEN Studios to make a tangible difference in grassroots football. This initiative aligns perfectly with our mission to create meaningful connections and drive positive change through sports. Together, we aim to inspire and uplift communities, fostering a love for the game and supporting its growth from the ground up.”

Charlie Hoare, Creative Director at HIFEN Studios, shared his excitement for the campaign: “As creative storytellers, we are passionate about using our talents to amplify meaningful initiatives. Collaborating with Lyle & Scott and B-Engaged on the ‘Kits for Clubs’ campaign allows us to not only showcase our creative expertise but also contribute to the vibrant world of grassroots football. We look forward to creating compelling narratives that resonate with players, clubs, and football enthusiasts alike, and ultimately make a positive impact in the communities we serve.”

About Lyle & Scott:
Lyle & Scott is an iconic heritage fashion brand with a long-standing legacy of craftsmanship and quality. With a rich heritage dating back to 1874, the brand has become synonymous with timeless style and contemporary design. Embracing its sporting roots, Lyle & Scott is committed to supporting grassroots football and making a positive impact on local communities.

About HIFEN Studios:
HIFEN Studios is a renowned creative agency known for its expertise in storytelling and visual communications. With a diverse portfolio of successful campaigns, HIFEN Studios is dedicated to leveraging the power of creativity to amplify meaningful initiatives and make a positive impact in the communities they serve.

About B-Engaged:
B-Engaged is a leading marketing agency specializing in elevating sports and entertainment brands through innovative and captivating campaigns. Driven by a passion for creating meaningful connections between brands and their audiences, B-Engaged’s expertise lies in crafting data-driven strategies that achieve remarkable results. With a unique positioning in working with athletes and sports brands, B-Engaged is dedicated to driving positive change through sports.


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