B-Engaged Appoint Michelle Tierney as Chief Revenue Officer

[LONDON, DECEMBER] B-Engaged, the global sports marketing agency, proudly announces the appointment of Michelle Tierney as its new Chief Revenue Officer, marking a huge strategic addition to the leadership team as of January 2024.

Michelle brings a wealth of experience and a proven track record in the sports and gaming industries, having previously enjoyed  successful 14-year tenure in Arsenal FC’s Partnerships Team, delivering some of most renowned brands including Emirates, Nike & EA SPORTS and more recently as Chief Commercial Officer at Guild Esports, co-owned by David Beckham,  securing deals with Subway, Samsung and Coca-Cola.

As Chief Revenue Officer, Michelle will play a pivotal role in devising B-Engaged’s revenue strategy, diversifying revenue streams across a broader sports & gaming offering and driving new business development opportunities to support the company’s global ambitions.

With Michelle Tierney’s appointment, B-Engaged continues to fortify its leadership team, ensuring a strategic and innovative approach to navigating the dynamic sports and entertainment landscape. Her unique blend of expertise positions B-Engaged for sustained success.

Ehsen Shah, CEO of B-Engaged, expressed his enthusiasm about Michelle Tierney joining the agency, stating, “We are thrilled to welcome Michelle as our new Chief Revenue Officer. Having worked with Michelle over the years from her time at Arsenal and Guild, I know the direction we can take with Michelle’s strategic vision and understanding of the market space, and we will be able to continue our rapid growth and strengthen our position in the industry.”

Michelle Tierney, commenting on her new role, shared her excitement and vision for the future, saying: “Joining B-Engaged is an incredible opportunity to contribute to a forward-thinking agency with a strong commitment to elite talent brand development and best-in-class sports marketing.  I’ve long been an admirer of the agency due to it being the differentiator in its market and its dedication to making a positive impact on the world through their values.  The agency has enjoyed tremendous growth over the last decade and to be joining at such a pivotal time in its growth and expansion plans in 2024, I’m hoping my contribution will elevate B-Engaged to new heights both in the UK and beyond”

Media Information
For further information, please contact Jordan Foster


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