Kai Havertz

Kai Havertz X Calvin Klein

With Kai Havertz sitting centre stage to Calvin Klein’s World Cup 2022 content, the Chelsea man was a global ambassador to the brand thanks to a partnership brokered by B-Engaged.

Representing the label as the main German player throughout their output, Kai featured alongside the likes of Virgil van Dijk, Trent Alexander-Arnold, Richarlison and Antonee Robinson.

With his images being portrayed on Calvin Klein and his personal socials under the ‘CALVINS OR NOTHING’ tag, the black and white execution continued the brand’s theme in the football scene.

Utilising Kai’s global audience and status, the visual narrative, shot by renowned photographer Alasdair McLellan, intended to display the German athlete’s strength and confidence through a sensual lens. Kai can be seen in key underwear styles including Modern Cotton, Cotton Stretch and Embossed Icon.

With over 400,000 interactions on Kai’s Instagram alone, the presence of the campaign gave Calvin Klein access to incredible awareness at a key time in football, with all eyes on the stars of the pending World Cup.

Kai’s Christmas Visit to Imperial Health Charity

Kai Havertz and his partner Sophia Weber recently showed their generosity and kindness by donating gifts to children at the Imperial Health Charity before Christmas. The Imperial Health Charity is a non-profit organization that provides support for patients and families at Imperial College Healthcare NHS Trust in West London.

The pair took the time to visit the children and their families at the hospitals and personally delivered the gifts. They spent hours with the children, chatting with them, playing games and signing autographs.
The Imperial Health Charity thanked Havertz for his generosity and kindness, stating that his visit and gifts brought smiles to the faces of the children and their families at a much needed time!much-needed

His visit and donation to the Imperial Health Charity is a reminder that professional athletes have a platform and a responsibility to give back to their communities.

Kai Havertz X Red Cross Germany

After the region of North Rhine-Westphalia was hit by flooding, B-Engaged worked with client Kai Havertz and family to raise awareness and funds to help those most affected. The initiative, which was supported by 11teamsports, Nike, Charity stars and Red Cross Germany achieved over 25m social reach, 100m press reach including 87 clippings and £250k raised for the charity.

Kai Havertz Champions League

After his heroic Champions League winning goal for Chelsea, B-Engaged activated a reactive campaign to help amplify Kai’s messaging and brand. Content was created which included a bespoke illustration of the history-making moment leading to a 12% rise in Kai’s social followers with all reactive content totalling 5m engagements and an incredible 60.5m impressions.

Christmas Campaign

Wanting to give something back to the younger generation, B-Engaged created, developed an executed Kai’s Christmas campaign in partnership with Queen Charlotte’s and Chelsea Hospital.