Kai Havertz
2 m
Instagram Following350 k
Twitter Following2 m
Facebook Following18 %
Engagement Rate
Kai Havertz X Red Cross Germany
After the region of North Rhine-Westphalia was hit by flooding, B-Engaged worked with client Kai Havertz and family to raise awareness and funds to help those most affected. The initiative, which was supported by 11teamsports, Nike, Charity stars and Red Cross Germany achieved over 25m social reach, 100m press reach including 87 clippings and £250k raised for the charity.

Kai Havertz Champions League
After his heroic Champions League winning goal for Chelsea, B-Engaged activated a reactive campaign to help amplify Kai’s messaging and brand. Content was created which included a bespoke illustration of the history-making moment leading to a 12% rise in Kai’s social followers with all reactive content totalling 5m engagements and an incredible 60.5m impressions.

Christmas Campaign
Wanting to give something back to the younger generation, B-Engaged created, developed an executed Kai’s Christmas campaign in partnership with Queen Charlotte’s and Chelsea Hospital.