2.7 mInstagram Followers
897 kTwitter Followers
4.2 mFacebook Followers
9 %Engagement Rate
Serge Gnabry x Amazon Partnership
B-Engaged To celebrate Amazon’s ability to broadcast Champions League games, we worked with both stakeholders to secure star Serge Gnabry an ambassadorial role for the new campaign. The advert, which saw him alongside international team-mate Marco Reus, was rolled out across Europe in preparation for the launch.
Serge Gnabry x Matches Fashion Partnership
B-Engaged developed a partnership between client and Bayern Munich star Serge Gnabry with luxury clothing retailer Matches Fashion. The partnership saw the stylish attacker pick out some of his favourite pieces and discuss his love clothes for the new season. The content was styled and shot by HIFEN Studios.
Beats By Dre
B-Engaged partnered Serge with the world’s leading headphone providers Beats By Dre ahead of EURO 2020.
COMMON GOAL Ivory Coast Series
As an ambassador for Common Goal, Serge Gnabry had ambitions to return to the country of his fathers origin, Ivory Coast. As part of the trip Serge had plans to visit communities where he could give back to through a number of methods. As part of the Common Goal objectives, B-Engaged worked with Serge to help tell the story of the trip and raise awareness of the work which Common Goal set out to achieve in Ivory Coast. A 6-episode series sat across Serge’s IGTV.
BTS Highsnobiety shoot
With the objective in mind to showcase Serge’s personality and down to earth character, B-Engaged produced a behind-the-scenes edit to champion the human behind the athlete to the fans across Serge’s social channels.
“Serge Gnabry, EUROPE’S COOLEST FOOTBALLER” by Highsnobiety
Working to develop Serge’s off-field persona and communications, B-Engaged organised an online editorial with Highsnobiety for Serge. The feature focused on Serge’s forward thinking fashion approach and creativity whilst also diving into his inspirations and character building off the field through his time in London, hobbies in Berlin and home in Munich.