COMMON GOAL Ivory Coast Series
As an ambassador for Common Goal, Serge Gnabry had ambitions to return to the country of his fathers origin, Ivory Coast. As part of the trip Serge had plans to visit communities where he could give back to through a number of methods. As part of the Common Goal objectives, B-Engaged worked with Serge to help tell the story of the trip and raise awareness of the work which Common Goal set out to achieve in Ivory Coast. A 6-episode series sat across Serge’s IGTV.
BTS Highsnobiety shoot
With the objective in mind to showcase Serge’s personality and down to earth character, B-Engaged produced a behind-the-scenes edit to champion the human behind the athlete to the fans across Serge’s social channels.
“Serge Gnabry, EUROPE’S COOLEST FOOTBALLER” by Highsnobiety
Working to develop Serge’s off-field persona and communications, B-Engaged organised an online editorial with Highsnobiety for Serge. The feature focused on Serge’s forward thinking fashion approach and creativity whilst also diving into his inspirations and character building off the field through his time in London, hobbies in Berlin and home in Munich.