LONDON, MARCH 2022: Global esports organisation Semper Fortis, has appointed marketingand commercial agency B-Engaged as it’s lead agency.B-Engaged, who were shortlisted for Young Agency of the Year at the Sport Industry Awards2021, will be responsible…
Although to start as a Partnerships Assistant at B-Engaged felt like walking into a new company and role, my process leading up to this had actually begun three years before, as an intern at B-Engaged….
Heading straight into an office might seem normal on your first day of work at a new company, but having had two years of zoom call meetings at a previous role, life at B-Engaged started…
International footballers Kai Havertz and Alphonso Davies have become the latest global stars to partner with innovative casual footwear brand Crocs, Inc. as part of their 2021 “Guess Who?” social media campaign. Havertz, 21, has…
B-Engaged are delighted to welcome two new senior hires in Juliet Aldersley and Remmie Williams. The appointments underline the agency’s continued commitment to diversifying their workforce, which contributes to much of the extraordinary creative work…
Get an inside look at what it’s like to be an intern at B-Engaged Despite the start of 2021 being as successful as England’s 2016 Euro campaign, I was fortunate enough to join B-Engaged as…
Bayern Munich & Canadian Soccer star Alphonso Davies to release first NFT collection on Binance NFT Marketplace LONDON, MAY 2021: Alphonso Davies will launch his first Non-Fungible Token (NFT) collection in June 2021, with each…
B-Engaged has today announced the launch of its new creative studio and production agency, HIFEN. HIFEN Studios will produce and work across an array of different projects, from live-event content, advertising content, to long-form entertainment…
In a flourishing market such as 2018/19 athletes were in demand with brands willing to tell their stories through campaigns. We saw Raheem Sterling partner with Gillette to promote the “positivity of masculinity”. Sterling used the…
As the world begins to de-globalise, we now face restrictions on movement and how we interact with one another. With uncertainty and unprecedented changes to our daily lives one form of communication remains intact – social…
Sports marketeers in football waiting on hand-and-foot, for Premier League’s call.
No one knows. It’s needless to say that uncertainty has been a main cause of anxiety for people across the globe. We know that we will get back to a sense of normality at some…
What combat sports can learn from football’s comms playbook….
The two have similar audience demographics, the ticket buying fans are as vocal and loyal in both disciplines and their trailblazing athletes are more often than not from the similar backgrounds. So why do combat…