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Sports Newsdesk

Semper Fortis Esports Appoint B-Engaged

Semper Fortis Esports Appoint B-Engaged

LONDON, MARCH 2022: Global esports organisation Semper Fortis, has appointed marketingand commercial agency B-Engaged as it’s lead agency.B-Engaged, who were shortlisted for Young Agency of the Year at the Sport Industry Awards2021, will be responsible…

Life as a Partnerships Assistant

Life as a Partnerships Assistant

Although to start as a Partnerships Assistant at B-Engaged felt like walking into a new company and role, my process leading up to this had actually begun three years before, as an intern at B-Engaged….

Life as a Social Media Executive

Life as a Social Media Executive

Heading straight into an office might seem normal on your first day of work at a new company, but having had two years of zoom call meetings at a previous role, life at B-Engaged started…

Havertz & Davies Partner With Crocs

Havertz & Davies Partner With Crocs

International footballers Kai Havertz and Alphonso Davies have become the latest global stars to partner with innovative casual footwear brand Crocs, Inc. as part of their 2021 “Guess Who?” social media campaign. Havertz, 21, has…

B-Engaged Announce Two New Senior Hires

B-Engaged Announce Two New Senior Hires

B-Engaged are delighted to welcome two new senior hires in Juliet Aldersley and Remmie Williams. The appointments underline the agency’s continued commitment to diversifying their workforce, which contributes to much of the extraordinary creative work…

Life as an Intern at B-Engaged.

Life as an Intern at B-Engaged.

Get an inside look at what it’s like to be an intern at B-Engaged Despite the start of 2021 being as successful as England’s 2016 Euro campaign, I was fortunate enough to join B-Engaged as…

Alphonso Davies NFT Launch

Alphonso Davies NFT Launch

Bayern Munich & Canadian Soccer star Alphonso Davies to release first NFT collection on Binance NFT Marketplace LONDON, MAY 2021: Alphonso Davies will launch his first Non-Fungible Token (NFT) collection in June 2021, with each…

HIFEN Studios Launch

HIFEN Studios Launch

B-Engaged has today announced the launch of its new creative studio and production agency, HIFEN.  HIFEN Studios will produce and work across an array of different projects, from live-event content, advertising content, to long-form entertainment…

Self-branding for footballers is now vital.

Self-branding for footballers is now vital.

In a flourishing market such as 2018/19 athletes were in demand with brands willing to tell their stories through campaigns. We saw Raheem Sterling partner with Gillette to promote the “positivity of masculinity”. Sterling used the…

Covid-19 vs social media

Covid-19 vs social media

As the world begins to de-globalise, we now face restrictions on movement and how we interact with one another.  With uncertainty and unprecedented changes to our daily lives one form of communication remains intact – social…

Sports marketeers in football waiting on hand-and-foot, for Premier League’s call.

What combat sports can learn from football’s comms playbook….