Ehsen Shah

Self-branding for footballers is now vital.

In a flourishing market such as 2018/19 athletes were in demand with brands willing to tell their stories through campaigns. We saw Raheem Sterling partner with Gillette to promote the “positivity of masculinity”. Sterling used the partnership to help influence the next generation. The media exposure from the campaign touched on racism in football and the

Covid-19 vs social media

As the world begins to de-globalise, we now face restrictions on movement and how we interact with one another.  With uncertainty and unprecedented changes to our daily lives one form of communication remains intact – social media. Everything as we know it has changed and so has social media engagement, not only for consumers but also

What combat sports can learn from football’s comms playbook….

The two have similar audience demographics, the ticket buying fans are as vocal and loyal in both disciplines and their trailblazing athletes are more often than not from the similar backgrounds. So why do combat sports, and those in it, keep getting it so wrong in comparison to their footballing counterparts with regards to their

What will the sports partnerships space look like post Covid-19?

In truth, nobody can truly know what the sports partnerships space will look like post pandemic. What we can do is anticipate a few different scenarios and plan for them. The global recession looming ahead will have severe implications on business across the globe, which usually means one thing – reduced marketing spends.  If consumers

Why COVID-19 shouldn’t mean doom-and-gloom for brands

We’ve potentially seen the first big-brand casualty since the COVID-19 crisis began, as PR Week reported this week, Coca-Cola have allegedly suspended all marketing activity until further notice. Let’s be honest, they’re probably not the first, and certainly won’t be the last.  Only being able to leave the house for essentials, a negative consumer mindset,