Life as a Partnerships Assistant

Although to start as a Partnerships Assistant at B-Engaged felt like walking into a new company and role, my process leading up to this had actually begun three years before, as an intern at B-Engaged. The experience I gained at that time, even working once a week for 3 months, inspired and prepared me for the next steps I followed.

Prior to my first day I had the uncertainty combined with excitement of starting afresh in a new environment. This was coupled with having not been into an office in over two years!

My first day nerves were gone almost instantly as I walked in and was greeted by the team, some I knew well already and some new faces. Being in the partnerships team is an incredibly rewarding role. It takes self-belief and perseverance at times, but it feels amazing when these efforts come together.

For example, to see a project you’ve worked so hard on start to involve individuals from across other departments. This is where the strong collaboration and creativity of B-Engaged really comes to light. My journey at the company so far has involved a real mix of mentoring and ‘baptism by fire’. I was gradually taught the process and strategy of partnerships, but some of this is simply best learnt by jumping into new situations without fear of failure or outcome. From the first time emailing externally, to pitching to a brand, to leading a call and hosting clients at a game. Each situation took me out of my comfort zone and pushed me to improve. Once you reach new challenges, your self-belief rises because you’re armed with the knowledge of what you’ve achieved and overcome already.

This is also helped when you have belief in what you are representing and proposing to prospective new clients. I have no doubt when reaching out to a brand that we could do great work for them. This is because I believe in the capabilities and creative and innovative work of our internal teams, Brand & Comms and HIFEN Studios.

For anyone looking to apply to a role at B-Engaged or in sports generally, passion and curiosity are the foundations for a career in this industry. Even during my commute, I am regularly listening to relevant podcasts, reading books and researching new brands to approach.


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