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Latest news
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B-Engaged Announce Two New Senior Hires
B-Engaged are delighted to welcome two new senior hires in Juliet Aldersley and Remmie Williams.The appointments underline the agency’s continued commitment to diversifying their workforce,…
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Rezzil Appoints B-Engaged As Creative & Marketing Agency
Rezzil, the world’s leading athlete development platform, have appointed B-Engaged as its lead creative and marketing agency. B-Engaged, who were shortlisted for Sport Industry’s Young…
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Life as an Intern at B-Engaged.
Get an inside look at what it’s like to be an intern at B-Engaged Despite the start of 2021 being as successful as England’s 2016…
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Alphonso Davies NFT Launch
Bayern Munich & Canadian Soccer star Alphonso Davies to release first NFT collection on Binance NFT Marketplace LONDON, MAY 2021: Alphonso Davies will launch his…
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Gambling Brands in Football. The impact, and what’s next?
Football influences millions across the globe, from children to adults. It has a role to play in society to educate and inspire. Whether that is…
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HIFEN Studios Launch
B-Engaged has today announced the launch of its new creative studio and production agency, HIFEN. HIFEN Studios will produce and work across an array of…
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Self-branding for footballers is now vital.
In a flourishing market such as 2018/19 athletes were in demand with brands willing to tell their stories through campaigns. We saw Raheem Sterling partner with…
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Covid-19 vs social media
As the world begins to de-globalise, we now face restrictions on movement and how we interact with one another. With uncertainty and unprecedented changes to our…
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Sports marketeers in football waiting on hand-and-foot, for Premier League’s call.
No one knows. It’s needless to say that uncertainty has been a main cause of anxiety for people across the globe. We know that we…
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What combat sports can learn from football’s comms playbook….
The two have similar audience demographics, the ticket buying fans are as vocal and loyal in both disciplines and their trailblazing athletes are more often…
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What will the sports partnerships space look like post Covid-19?
In truth, nobody can truly know what the sports partnerships space will look like post pandemic. What we can do is anticipate a few different…
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Why COVID-19 shouldn’t mean doom-and-gloom for brands
We’ve potentially seen the first big-brand casualty since the COVID-19 crisis began, as PR Week reported this week, Coca-Cola have allegedly suspended all marketing activity…
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