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Sports marketeers in football waiting on hand-and-foot, for Premier League’s call.
No one knows. It’s needless to say that uncertainty has been a main cause of anxiety for people across the globe. We know that we will get back to a sense of normality at some…
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What combat sports can learn from football’s comms playbook….
The two have similar audience demographics, the ticket buying fans are as vocal and loyal in both disciplines and their trailblazing athletes are more often than not from the similar backgrounds. So why do combat…
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What will the sports partnerships space look like post Covid-19?
In truth, nobody can truly know what the sports partnerships space will look like post pandemic. What we can do is anticipate a few different scenarios and plan for them. The global recession looming ahead…
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Why COVID-19 shouldn’t mean doom-and-gloom for brands
We’ve potentially seen the first big-brand casualty since the COVID-19 crisis began, as PR Week reported this week, Coca-Cola have allegedly suspended all marketing activity until further notice. Let’s be honest, they’re probably not the…
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Footballers, Social Media / Public Figures or TV reality stars? The question every brand is asking.
11.04.2019 Gone are the days where brands would question why they should partner with people who hold significant clout in their target markets. They have all realised the power of using influencers and spokespeople for…
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What is the best way to engage with a footballer to promote your brand?
11.04.2019 Ambassador marketing is the hot topic within every marketing department across the globe right now. With the ever changing social media algorithms and fast paced digital space many brands are looking at extending their…
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Work Experience Placement Programme
11.04.2019 Many graduates looking to break into sport find it difficult to find an opening, which will allow them to begin their career in sport. This is why we believe in providing an opportunity for…
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Why brands should partner with footballers at the World Cup
11.04.2019 Every 4-years the world comes together to watch the FIFA World Cup. The 2014 World Cup had a total of 3.2 Billion viewers with 1 Billion individuals watching the final alone. 35.6 Million Tweeted…
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Image Rights – A Player’s perspective.
11.04.2019 Image Rights – A Player’s perspective. By Ehsen Shah Image Rights companies (IRC). One of the most talked about topics in football. “How do they work? Why should I have one? What is…
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Why Footballers should use Facebook. The brands view.
11.04.2019 Ask any footballer would they proactively use Facebook, they are likely to reply with a negative view on the world’s largest social platform. This isn’t due to the complex algorithms or the Facebook advertisements….
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