• Why brands should partner with footballers at the World Cup

    11.04.2019 Every 4-years the world comes together to watch the FIFA World Cup. The 2014 World Cup had a total of 3.2 Billion viewers with 1 Billion individuals watching the final alone. 35.6 Million Tweeted about Brazil vs Germany (Semi Final where Germany won 7-1) the most discussed single sports game ever on twitter. Before

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  • Image Rights – A Player’s perspective.

    11.04.2019 Image Rights – A Player’s perspective. By Ehsen Shah   Image Rights companies (IRC). One of the most talked about topics in football. “How do they work? Why should I have one? What is the future of Image Rights Companies?” Let us break it down for you. Over the past 2-years we’ve developed a

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  • Why Footballers should use Facebook. The brands view.

    11.04.2019 Ask any footballer would they proactively use Facebook, they are likely to reply with a negative view on the world’s largest social platform. This isn’t due to the complex algorithms or the Facebook advertisements. The perception of Facebook amongst many young adults today is that it is seen to be ‘uncool’ or out-dated. This

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