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Life as an Intern at B-Engaged.
Get an inside look at what it’s like to be an intern at B-Engaged Despite the start of 2021 being as successful as England’s 2016 Euro campaign, I was fortunate enough to join B-Engaged as…
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Alphonso Davies NFT Launch
Bayern Munich & Canadian Soccer star Alphonso Davies to release first NFT collection on Binance NFT Marketplace LONDON, MAY 2021: Alphonso Davies will launch his first Non-Fungible Token (NFT) collection in June 2021, with each…
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Gambling Brands in Football. The impact, and what’s next?
Football influences millions across the globe, from children to adults. It has a role to play in society to educate and inspire. Whether that is raising awareness for issues in today’s world, or leading from…
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HIFEN Studios Launch
B-Engaged has today announced the launch of its new creative studio and production agency, HIFEN. HIFEN Studios will produce and work across an array of different projects, from live-event content, advertising content, to long-form entertainment…
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Self-branding for footballers is now vital.
In a flourishing market such as 2018/19 athletes were in demand with brands willing to tell their stories through campaigns. We saw Raheem Sterling partner with Gillette to promote the “positivity of masculinity”. Sterling used the…
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Covid-19 vs social media
As the world begins to de-globalise, we now face restrictions on movement and how we interact with one another. With uncertainty and unprecedented changes to our daily lives one form of communication remains intact – social…
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Sports marketeers in football waiting on hand-and-foot, for Premier League’s call.
No one knows. It’s needless to say that uncertainty has been a main cause of anxiety for people across the globe. We know that we will get back to a sense of normality at some…
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What combat sports can learn from football’s comms playbook….
The two have similar audience demographics, the ticket buying fans are as vocal and loyal in both disciplines and their trailblazing athletes are more often than not from the similar backgrounds. So why do combat…
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What will the sports partnerships space look like post Covid-19?
In truth, nobody can truly know what the sports partnerships space will look like post pandemic. What we can do is anticipate a few different scenarios and plan for them. The global recession looming ahead…
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Why COVID-19 shouldn’t mean doom-and-gloom for brands
We’ve potentially seen the first big-brand casualty since the COVID-19 crisis began, as PR Week reported this week, Coca-Cola have allegedly suspended all marketing activity until further notice. Let’s be honest, they’re probably not the…
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Footballers, Social Media / Public Figures or TV reality stars? The question every brand is asking.
11.04.2019 Gone are the days where brands would question why they should partner with people who hold significant clout in their target markets. They have all realised the power of using influencers and spokespeople for…
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What is the best way to engage with a footballer to promote your brand?
11.04.2019 Ambassador marketing is the hot topic within every marketing department across the globe right now. With the ever changing social media algorithms and fast paced digital space many brands are looking at extending their…
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