B-Engaged are delighted to welcome two new senior hires in Juliet Aldersley and Remmie Williams. The appointments underline the agency’s continued commitment to diversifying their workforce, which contributes to much of the extraordinary creative work…
Rezzil, the world’s leading athlete development platform, have appointed B-Engaged as its lead creative and marketing agency. B-Engaged, who were shortlisted for Sport Industry’s Young Agency of the Year 2021, will be responsible for amplifying…
Get an inside look at what it’s like to be an intern at B-Engaged Despite the start of 2021 being as successful as England’s 2016 Euro campaign, I was fortunate enough to join B-Engaged as…
Bayern Munich & Canadian Soccer star Alphonso Davies to release first NFT collection on Binance NFT Marketplace LONDON, MAY 2021: Alphonso Davies will launch his first Non-Fungible Token (NFT) collection in June 2021, with each…
Football influences millions across the globe, from children to adults. It has a role to play in society to educate and inspire. Whether that is raising awareness for issues in today’s world, or leading from…
B-Engaged has today announced the launch of its new creative studio and production agency, HIFEN. HIFEN Studios will produce and work across an array of different projects, from live-event content, advertising content, to long-form entertainment…
In a flourishing market such as 2018/19 athletes were in demand with brands willing to tell their stories through campaigns. We saw Raheem Sterling partner with Gillette to promote the “positivity of masculinity”. Sterling used the…
As the world begins to de-globalise, we now face restrictions on movement and how we interact with one another. With uncertainty and unprecedented changes to our daily lives one form of communication remains intact – social…
No one knows. It’s needless to say that uncertainty has been a main cause of anxiety for people across the globe. We know that we will get back to a sense of normality at some…
The two have similar audience demographics, the ticket buying fans are as vocal and loyal in both disciplines and their trailblazing athletes are more often than not from the similar backgrounds. So why do combat…
In truth, nobody can truly know what the sports partnerships space will look like post pandemic. What we can do is anticipate a few different scenarios and plan for them. The global recession looming ahead…
We’ve potentially seen the first big-brand casualty since the COVID-19 crisis began, as PR Week reported this week, Coca-Cola have allegedly suspended all marketing activity until further notice. Let’s be honest, they’re probably not the…