Adidas X 424

DEAL BROKERAGE
FULL IDEATION PROCESS
PRODUCTION MANAGEMENT
ASSET CREATION AND DELIVERY

Working with Adidas and 424, B-Engaged developed the product marketing from a range of new performance designs including training jerseys, hoodies, ponchos, duffle bags, and a unique take on the Adidas Ultra Boost.

The collection sold out within the first 24-hours of launching with a high uptake on pre-sale registrations via the Adidas Confirmed app.