Adidas X 424
FULL IDEATION PROCESS
ASSET CREATION AND DELIVERY
Working with Adidas and 424, B-Engaged developed the product marketing from a range of new performance designs including training jerseys, hoodies, ponchos, duffle bags, and a unique take on the Adidas Ultra Boost.
The collection sold out within the first 24-hours of launching with a high uptake on pre-sale registrations via the Adidas Confirmed app.
100 +Media Clipping