Community Clubs Campaign
Partnering with Lyle & Scott to drive their repositioning into the football industry, B-Engaged collaborated on four documentary-style films to bring their ambitions to life.
Working closely with Common Goal, features were developed in Amsterdam, Barcelona, Berlin and London to highlight the ‘Golden Kings & Queens’. Four stories from people making a massive difference to football in each location, David, Sunita, Fatemah and Milano represented their areas and shared the struggles and hardships they work under to help others play the beautfiul game. B-Engaged captured, amplified and broadcasted these stories to the world with Lyle & Scott.
Results
£ 80000
Brand Donation4
Films1
PR Amplification from VERSUS
A signal of the brand intention, Lyle & Scott donated £20,000 to each location to help change their trajectory and renovate the area.
Their generosity has helped bring new facilities, equipment and players into the football pyramid across Europe. Alongside Common Goal and B-Engaged, the brand are committed to making a difference in the sport and beyond.
Using the marketing expertise in-house and the creative talents of our sister agency, HIFEN Studios, we were able to ensure the documentaries met the brand aims, told authentic stories and had the media attention to amplify it.
Connecting with the good people at VERSUS, a collaboration post with the publication and Lyle & Scott brought the eyes of the football world towards the activation. Connecting with the good people at VERSUS, a collaboration post with the publication and Lyle & Scott brought the eyes of the football world towards the activation.
