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Capri Sun x Kai Havertz
B-Engaged were behind Capri-Sun’s innovative collaboration with Kai Havertz, creating a campaign focused on teaching the younger generation the impact of littering, as part of the launch of the brand’s new sustainable packaging.
Results
55 M+
Views15 K
Competition Entries
Kai featured in social content globally, with his IP on packaging in Germany and hosted a meet-in-greet with some lucky Capri-Sun customers. Kai’s genuine love for Capri-Sun brought extra meaning to the partnership. He is known to drink the juice brand to give him energy before and after training sessions.
![](https://www.b-engaged.co.uk/wp-content/uploads/2024/06/hero-4x5-00_00_17_18-Still003-819x1024.jpg)
![](https://www.b-engaged.co.uk/wp-content/uploads/2024/06/hero-4x5-00_00_27_18-Still005-819x1024.jpg)
B-Engaged and sister creative agency HIFEN Studios worked together on the creative direction, production and campaign strategy. We are proud of this partnership that successfully helped Capri-Sun communicate their sustainable values to their young customers in an engaging way.