Capri Sun x Kai Havertz

B-Engaged were behind Capri-Sun’s innovative collaboration with Kai Havertz, creating a campaign focused on teaching the younger generation the impact of littering, as part of the launch of the brand’s new sustainable packaging.

Results

  • 55 M+

    Views

  • 15 K

    Competition Entries

Kai featured in social content globally, with his IP on packaging in Germany and hosted a meet-in-greet with some lucky Capri-Sun customers. Kai’s genuine love for Capri-Sun brought extra meaning to the partnership. He is known to drink the juice brand to give him energy before and after training sessions.

B-Engaged and sister creative agency HIFEN Studios worked together on the creative direction, production and campaign strategy. We are proud of this partnership that successfully helped Capri-Sun communicate their sustainable values to their young customers in an engaging way.

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