Community Clubs Campaign
Continuing a long-standing partnership between brand and agency, B-Engaged executed a 360 operation as William Saliba became the face of Crocs for their French market.
The Arsenal and France international stepped outdoors with HIFEN Studios to shoot imagery and video for the brand, in which 50+ campaign assets were delivered for launch.
Results
1.2 M
Impressions4 th
Crocs Player Partnership50 +
Campaign AssetsPR
Coverage with Hypebeast
To announce the partnership and William’s presence as one of the faces of the brand, Hypebeast executed an exclusive interview with the Frenchman to discuss his off-the-pitch style, bringing attention from the fashion industry towards the footballer.
B-Engaged’s work featured across the PR rollout and on social channels as he wore red and white Crocs on feet, styled perfectly to match his club colours.
Sister agency HIFEN Studios, handled everything on the content side, producing multiple assets for the client to fully immerse their partnership into the world of fashion and football.
Imagery and a collboration post in the form of a Reel brought Crocs and William’s fanbases together as people flooded the comment section with admiration and support for the partnership. Another successful brand/athlete connection that hits the mark for both parties perfectly.