FIFA20 World Premiere
EA Sports, Clifford French and B-Engaged embarked on an ambitious project to deliver 52 social media videos live during the FIFA20 World Premiere launch in London.
Results
6 AM
All content delivered by 6am52
Videos posted on social media the next day
B-Engaged developed a storyboard pre-production with test videos and graphics for the evening. With over 80 people as part of the production team, B-Engaged provided all production staff with strict briefs in order to turn around content live on the night by 6am.
