FIFA20 World Premiere

EA Sports, Clifford French and B-Engaged embarked on an ambitious project to deliver 52 social media videos live during the FIFA20 World Premiere launch in London.

Results

  • 6 AM

    All content delivered by 6am

  • 52

    Videos posted on social media the next day

B-Engaged developed a storyboard pre-production with test videos and graphics for the evening. With over 80 people as part of the production team, B-Engaged provided all production staff with strict briefs in order to turn around content live on the night by 6am.

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