Serge Gnabry x Beyond Meat
To drive mass awareness on entering a new market, Beyond Meat worked with B-Engaged to secure Serge Gnabry as a long-term brand ambassador for Germany, joining Beyond Meat’s all-star roster of ambassadors which include Lewis Hamilton, Kevin Hart and Snoop Dogg.
Results
40000 +
Engagements
The partnership successfully engaged European football fans with the benefits of Beyond Meat’s plant-based protein. The deal has since evolved with Serge now as an investor in the business due to the authentic alignment with his own values.
The Beyond Meat and B-Engaged partnership is underpinned by their shared sustainability ethos, making for a great collaboration and an aligned mission to engage a wide audience with the benefits of a plant-based diet.
