Marketing and Socials
Handling 360 marketing responsibilites for Topps latest digital offering, Total Football, B-Engaged took the product from launch to 400,000 downloads globally, crafting the app into one of the hottest games in the football market.
Launch adverts, social strategies and marketing activations brought forward some of the strongest work Topps have published to date.
Results
400 K
Downloads38 K+
Follower Growth50 M
Impressions5
TikTok ads used as ‘How To” platform recommendations
Creating a launch asset that brought all the app’s USPs to the fore, our creative agency HIFEN Studios took a journey through a user’s day, as our lead started unlocking players in his bedroom.
Armed with key figures like Jude Bellingham, Jack Grealish and Theo Hernandez in his side, the youngster sets about taking on the world. Coming into contact with other users on the streets, he and others battle it out to claim top spot. This journey showcased the competitive nature and unexpected twists Topps Total Football set out to offer the community with their latest app. Featuring key ambassadors and product features, HIFEN Studios executed a commercial that sat proudly on socials, in PR and paid media.
Working closely with UEFA, B-Engaged operated all marketing activations and social posting within the frameworks of the association’s regulations.
Ensuring their demands were met then gave the team a springboard to create a 38,000 strong community, with incredible strides made on TikTok. Adding influencers into the project to bring wider awareness, the project connected with gaming figures from key markets in the UK and Germany alongside collaborating with influential figures in the card-collecting scene.
To further the success, B-Engaged activated through paid media, bringing in record results for the business, with low CPCs (av. £0.09) and high conversions. This expanded the fan base globally and helped drive international growth on socials and app stores.
