Call of Duty x Paul Pogba

B-Engaged have led Activision’s Call of Duty marketing since 2017, spanning the delivery of numerous football campaigns to event appearances around game launches, culminating in the exclusive integration of Paul Pogba as a character in-game.

Results

  • 18

    Talent Contracts

  • 1.3 M

    Live Stream Campaign Views

The marketing campaigns have included: talent consultancy, influencer strategy, rights management, asset roll out and the development of viral social media campaigns in-house at B-Engaged.

With many of our clients keen Call of Duty players, there is a strong synergy between the game and football, allowing us to build a long-term partnership with the brand that makes sense for both sides.

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