Campaign for a cause

Content Productions

| Marketing & PR

By partnering StockX and Football for Peace together, B-Engaged created and activated the campaign which was supported by hero content by HIFEN Studios. Funds were raised through once-in-a-lifetime prizes donated from the likes of David Beckham, Arsenal FC, Serge Gnabry, Adidas and EA.

Three emotive films shot across Europe told the story of grassroots football and its importance within society after the pandemic. From a young boy in Bradford, struggling to fit in to Spain where we learned of the financial devastation of COVID currently facing the president of Club Atletico Central. The final film ended in Paris where we saw the impact and devastation of poverty.

To build on the creative direction, B-Engaged developed amplification strategies for global media to pick up on the campaign, whilst also focusing on localised approaches with prizes tailored to the fans of the clubs.