Diesel TVC x Ben Whittaker

Continuing our philosophy of Humanising Athletes, our roster extended from football into wider sports during 2023, as global and viral star Ben Whittaker joined the agency. The first boxer on our roster, Ben featured in a TVC for the iconic Diesel and attended their Milan Fashion Week ’24 runway show.

Results

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    TVC

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    Boxer on B-Engaged Roster

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    Collaboration Post

A debut global activation, Ben is placed in the “D Red by Diesel” campaign as he becomes a brand ambassador for the label. He featured in a TV commercial and social content, with the latter also supported by paid media.

Growing by 25k followers a week at the time of publication, Diesel capitalised on the mass interest in Ben’s journey, fresh off the back of two stunning victories where his boxing style and humorous personality came to the fore. He is an athlete set to break barriers for the sport, and B-Engaged are a driving force behind him to help him achieve his goals.

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