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Tyler The Creator tasked B-Engaged to develop a campaign for his brand Golf Wang’s World Cup 2022 collection.
Results
720 K
Engagements- Amplified by lifestyle publication Highsnobiety
We connected GOLF with Hector Bellerin, named by Vogue as “football’s most stylish player” in a partnership that made total sense for both sides to have Hector as the face of the campaign, as he continues to build a strong presence in the fashion industry, while GOLF WANG looks to integrate with football’s growing fashion culture.
From talent identification, through to OOH and distribution, B-Engaged delivered a 360-campaign for Golfwang, hitting the streets of London, Barcelona, New York and Los Angeles.