FIFA21 Ramadan League
B-Engaged worked with EA Sports on a Ramadan campaign to celebrate Muslim communities in the UK and their love for football through the month of Ramadan.
The activation played a role within EA’s overarching diversity initiative, highlighting the grassroots Midnight Ramadan League set-up by a collective in Birmingham and giving a voice to British South Asians in the game of football, in which the group is majorly under-represented.
