Sports Marketing and PR
360 Marketing Strategy
A full 360-campaign was developed by B-Engaged to help FootballNet secure their first football club and activate the partnership.
B-Engaged created the full marketing and PR strategy behind the release of the new ‘FootballNet QPR’ app. Led by our film ‘Blue and White Dreams’, we created a number of different supporting campaigns to help drive fans towards the app and improve fan interaction.
Along with the emotive content, which captured the meaning of being a football supporter, BNGD also planted a number of hidden Easter Eggs in the app to help later activate a secondary drive via social media.
MOST DOWNLOAD ‘FOOTBALL CLUB’ APP DURING LAUNCH WEEK
ONE OF THE MOST POPULAR FREE SPORTS APPS
5000 +Downloads in 24 hours
150 KViews of lead content
3135.29 %Rise in followers
20152.9 %Increase in impressions
“A lot of hard work went into the new QPR App between the club and FootballNet, producing an end result which we are all absolutely delighted with.Paul Morrissey
What we found really pleasing was the level of effort and expertise which was taken on by FootballNet to ensure the App was given the PR it needed – not only at the point of launch, but also beyond with fantastic and meaningful engagement with our supporters.
A launch video was produced by FootballNet which was received very well by QPR’s fans – it told the story of how supporters are feeling at a time when no crowds are allowed to attend matches. It encapsulated this emotion while raising awareness of our App.
They engaged with one of their ambassadors, Bobby Zamora, who is a very popular former player of QPR and they utilised that relationship to further enhance the PR of our App.
As a club, we have been delighted with the pro-active and re-active PR which has been put in place by FootballNet.
A job very well done, and brilliantly executed.”
Head of Communications and Media at QPR FC