Hecto Bellerin – VOLTA Creative Director
Marketing & Communications
B-Engaged partnered EA Sports and Hector Bellerin together through a unique Creative Director role for the VOLTA brand. Hector designed a collection of in-game apparel and kits which were seen across FIFA21.
B-Engaged developed the creative direction alongside our studio, HIFEN. The campaign sat across all EA global channels, media partners with an exclusive interview with Esquire. The first appearance of the gaming brand in a fashion publication.