CREATIVE CONCEPT
CAMPAIGN DEVELOPMENT
SECURE TALENT RIGHTS

To mark the launch of Call of Duty’s new ‘Infinite Warfare’ Hector Bellerin faced off in a viral online campaign against Dele Alli.

The campaign consisted of key media interviews and a viral PR campaign with famous online platform, UNILAD.

The campaign was shared via the athletes social media profiles and instantly reached over 3 million online followers, achieving an impressive 1.1 Million views on Facebook.

https://www.facebook.com/watch/?v=2435112976511747

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