Kai Havertz x Mercedes AMG
Ahead of EUROS 2024, Kai collaborated with Mercedes AMG to feature in an episode of the brand’s exclusive UNCOVERED series, following in the footsteps of some of sport’s biggest names and figures making a difference worldwide.
Results
450 K+
Engagements on Release Day100 %
Postitive Sentiment
Kai became the first footballer in the series, adding to the athlete all-star line up of NBA favourite Shai Gilgeous-Alexander and F1 icon Lewis Hamilton. It has always been a dream of Kai’s to work with Mercedes and so it was extra special to be able to bring this to life for him, while giving the fans behind-the-scenes access into Kai off the pitch.
B-Engaged were responsible for talent consultancy through to the social rollout and partnership amplification while sister agency HIFEN took charge of creative ideation, production and post-production, making this a best-in-class example of our full scale capabilities.