Talent management
Creative consultancy
Kaspersky Lab tasked B-Engaged to provide consultancy services around their “Chess Championship 2018” campaign.
B-Engaged provided the recommendation of partnering with Trent Alexander-Arnold.
Trent is known within the football space for being a strong chess player, avidly playing with James Milner at the training ground and on their match travels.
![](https://www.b-engaged.co.uk/wp-content/uploads/2020/07/B-Engaged_ProjectImages_Kaspersky-1024x1024.jpg)
10
Media interviews2
Campaign Days100 M
Total campaign reach
![](https://www.b-engaged.co.uk/wp-content/uploads/2020/06/kaspersky_1-1024x1024.jpg)
![](https://www.b-engaged.co.uk/wp-content/uploads/2020/06/kaspersky_2-1024x1024.jpg)
![](https://www.b-engaged.co.uk/wp-content/uploads/2020/06/kaspersky_4-1024x1024.jpg)
![](https://www.b-engaged.co.uk/wp-content/uploads/2020/06/kaspersky_3-1024x1024.jpg)