Kits for Clubs Campaign
Launched in 2023, Lyle & Scott took on their first project to reposition themselves in the football industry through ‘Kits for Clubs’. The campaign saw the brand offer free kits to football teams across key locations. B-Engaged were tasked to help bring this to life through a lookbook and content shoot.
Results
1
Website Lookbook40 +
Assets Delivered- Executive Production by B-Engaged
Setting about three locations and working with key figures in London football’s subculture, B-Engaged captured new angles of the kits, taking them out of their ‘performance’ habitat and placing them within a fashion lens.
Inside a Pie & Mash store, on Hackney Marshes and inside a stadium, five individuals told new stories through strong imagery and execution, shot by HIFEN Studios.
Responsible for the executive production of the shoot and the marketing delivery, B-Engaged produced 40+ final assets for the delivery and a PDF lookbook to live on their website.