Matches Fashion x Mason Mount x Serge Gnabry x Hector Bellerin
Since 2018, Matches Fashion have worked exclusively with B-Engaged on championing the role of football within fashion, through editorial features, capsule collections and shopping guides. B-Engaged were selected by Matches due to the agency’s credentials in connecting the worlds of sport and fashion.
B-Engaged partnered Matches with three of the agency’s top tier talents; Hector Bellerin, Serge Gnabry and Mason Mount.
Each marketing campaign was focused on delivering Matches Fashion’s services and “Matches Man” brand to consumers, through the lens of football.
The partnerships were also created with the vision of promoting a positive message for male self-expression and changing the perception and negativity that was previously associated with athletes in the fashion world.
The player collaborations were amplifed through B-Engaged’s relationship with culture and lifestyle publications, including Highsnobiety.