Neymar x Esports World Cup
Tasked to put Esports World Cup into the mainstream culture, B-Engaged developed a show-match involving Neymar Jr taking on the EWC2024 world champions, Falcon Esports.
The campaign delivered some of the most successful metrics from the 2024 Esports World Cup across streaming and social platforms.
Results
100 M
Views across social channels250 +
Social Media Assets47.5 M
Views on one IG Reel100 +
Influencer Posts
B-Engaged developed the campaign from strategy through to full execution of the event day. Covering all pre-campaign marketing, OHH, social media assets, PR/media, ticket sales and post-event content.
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