PRODUCT LAUNCH
SOCIAL MEDIA CAMPAIGN
Launching the new B&O headphone range in conjunction with an influential football player with social media clout.
Hypebeast were the targeted media partner to promote the activation launching the brand & player into the fashion and lifestyle sectors.
![](https://www.b-engaged.co.uk/wp-content/uploads/2020/07/B-Engaged_ProjectImages_BO-1024x1024.jpg)
1 M+
Hypebeast views4 M+
social media reach5.5 M+
Impressions
![](https://www.b-engaged.co.uk/wp-content/uploads/2020/07/BOCaseStudy_Image2.jpg)
![](https://www.b-engaged.co.uk/wp-content/uploads/2020/07/BOCaseStudy_Image3.jpg)
![](https://www.b-engaged.co.uk/wp-content/uploads/2020/07/BOCaseStudy_Image1-1024x683.jpg)