Social Media Campaign
Since PROTEC Recovery’s launch in April 2022, B-Engaged has created and managed social media content and strategies to promote the brand on various platforms. We’ve created a strong online presence through consistent engagement with the target audience whilst also building on relationships with followers to establish strong brand loyalty.
Results
1005
Instagram Follower Increase115
Twitter Followers Increase955
TikTok Followers Increas173
FaceBook Followers Increase
Through posting on social media at the right times, creating relevant and compelling content and analysing metrics to evaluate the success of our strategy, the accounts saw an increase of 2,248 followers across the board since launch.
Experimenting with different posting times to identify when content receives the most engagement improved knowledge of PROTEC Recovery’s follower behaviour to adapt and streamline the posting schedule.
Each social media platform garners a unique audience and usage pattern – adapting to this was integral. Ordering posts around brand specific events proved to be an efficient posting technique, exemplified by our London Marathon community piece or collaboration with Ipswich Town’s Omari Hutchinson (then Chelsea).
By constantly staying up-to-date with social media trends, managing and responding to fan interactions and collaborating with other brands in the space, B-Engaged have rolled out a successful strategy that has helped create brand awareness, increased website traffic, generated leads and boosted overall sales for PROTEC Recovery.
