PUMA x Kai Havertz
To celebrate Kai’s new boot partnership with PUMA, B-Engaged created a 360 degree takeover that embarked fans on a journey from his home town, family stories and childhood club, through to his new home in North London with club Arsenal FC.
Results
5.8 M
Impressions100 +
Media ClippingsOOH
in key locations including: East Side Mall Berlin, Carnaby Street London and Emirates Stadium
Key assets across London and Berlin were secured, along with strategic retail, fashion and a sports PR rollout that all climaxed at a fan event in PUMA’s flagship store in London’s Carnaby Street.
B-Engaged were responsible for talent consultancy, strategy and PR while sister agency HIFEN Studios led on the launch content from conceptual ideation to post-production.
