Serge Gnabry x Tommy Hilfiger
Serge Gnabry became the face of Tommy Hilfiger for the German market. Showcased in a campaign to bring authenticity back to fashion campaigns within football, the concept focused on Serge modelling the clothing as though he was the one capturing the imagery for his social media channels.
Candid and natural photography was the core focus for the AW2024 campaign, with Segre modelling knitwear jumpers through to overcoats on the streets of Munich.
